special project, workshop

see the documentation of the talk  (italian and english) 1:25:00

00:00 -10:20 presentations Cecilia Canziani, Ilaria Gianni, Luigi Coppola
10:20 - 50:40 Pascal Gielen, Art and postfordism from sociological point of view"
50:40 -1:09:00 Paolo Virno, Key words about art and post-fordism
1:09:00 - 1:25:00 Michelangelo Pistoletto, New forms of institutions

 Reading Room, Nomas Foundation, Roma 2010

with Paolo Virno, Michelangelo Pistoletto, Pascal Gielen, Luigi Coppola
organized by Luigi Coppola and Nomas Foundation

For the first appointment of the Reading Room, Nomas Foundation hosts The Research Group Arts in Society of the Fontys College for the Arts for a day of discussions on issues of art, ecomony and society with Paolo Virno, Michelangelo Pistoletto,  Pascal Gielen and Luigi Coppola.
 In recent times, the culture industry has capitalised on the work ethic of the art world - its ever-youthful energy, allure of freedom, flexible working hours, short-term or lack of contracts - and converted into a standard production model. Following the apparent success of 'capitals of culture' schemes and the creative industries, governments too have been keen to embrace this post-Henry Ford work model and seamlessly link it to the globally dominant neo-liberal market economy. But how have artists and other arts professionals reacted to this situation? Can they offer alternative strategies and policies?